Licensing the Cloud with Microsoft.

To subscribe to the Cloud directly is easy, is a simple transaction based on consumption, however the co-existence of old traditional Volume licensing, or Service Provider licensing programs with the new Cloud subscriptions is not that easy. In fact to make sure that new benefits for the Cloud enablement like the Software Assurance Mobility Rights are properly used requires attention to the licenses allocated to the servers on Windows Azure, for example. Understanding the real rights and possibilities is another variable to contemplate when measuring compliance.

Hosted providers do not offer much guidance with respect of what their clients can allocate on licensing into the Cloud environments, and is often a conflict of responsibilities when the vendor audits the hosted provider or the end-user client.

In the Microsoft Product Use Rights for example we can observe the limitations of the licenses covered by SA with respect to their Cloud options with the Mobility Rights: (see table below)

Understanding the right coverage of the license is important in order to maintain not only compliance but also to predict Cloud budgets.

Clients with an Azure consumption negotiated on their Enterprise Agreement can use any of the services and increase without difficulty, and as they evolve using the Cloud services will be important to understand the ROI of the existing licenses versus the newly consume and fully subscribed licenses. In a way Cloud has enable transitions of existing licensing investments however at the same time is creating a conflict:

Is the Cloud subscription directly on Microsoft Azure a better option than the SA Mobility Rights?

As prices vary, the Cloud footprint extends and upgrade cycles arrive, the SA renewal will be confronted by the commitment to Azure subscriptions in a way that customers will choose one or the other.

For Microsoft clients using other third-party hosted providers the question is:

Have I allocated the compliant rights of use on the Cloud? and if I consume SPLA, is my hosted provider compliant? Am I compliant? Or am I at risk due to hosted provider error?

I can confidently say that Software Asset Management has become more relevant in the Cloud era.

(SAM Mobility Rights table as per PUR July 2014)

PRODUCT LICENSINGMODEL PRODUCT OR PRODUCT TYPE LICENSE PERMITTED NUMBER OF OSES PERLICENSE/PERMITTED NUMBER OF

CORES PER LICENSE

Server/CAL External Connector Licenses Each External Connector license with active Software Assurance coverage 1 OSE per license
Server/CAL SQL Server Each Server license with active Software Assurance coverage 1 OSE per license
Per-Processor All eligible Products Each Processor license with active Software Assurance coverage 1 OSE with up to 4 virtual processors per license
Per-Core All eligible Products Each Core license with active Software Assurance coverage One virtual core (subject to the Product Use Rights including the requirement of a minimum of 4 cores per OSE)
Management Servers System Center ServerManagement Licenses

(versions prior to System

Center 2012)

Each Server Management license with active Software Assurance coverage 1 Managed OSE per license
Management Servers System Center Server Management Suites Each SMSE or SMSDlicense with active Software Assurance coverage 4 Managed OSEs per License
Management Servers System Center 2012 R2 Standard Each System Center 2012R2 Standard Server Management license with active Software Assurance coverage 2 Managed OSEs per license
Management Servers System Center 2012 R2 Datacenter Each System Center 2012R2 Datacenter Server Management license with active Software Assurance coverage 8 Managed OSEs per license
Management Servers Visual Studio Deployment 2013 Standard Each Visual StudioDeployment 2013

Standard Server

Management license with active Software Assurance coverage

2 Managed OSEs per license
Management Servers Visual Studio Deployment 2013 Datacenter Each Visual StudioDeployment 2013

Datacenter Server Management license with active Software Assurance coverage

8 Managed OSEs per license
Specialty Servers HPC Pack Enterprise Each Server license with active Software Assurance coverage 1 OSE per license

 

Advertisements

The New Order of Software Asset Management (SAM) in the Cloud era.

The New Order

Microsoft is definitely the great influencer of Software licensing; when Microsoft develops and promotes new rules may other vendors follow. During this last World Partner Conference, that just happened in Washington DC, I observed the influence of Cloud now directly affecting the Software Asset management (SAM) approach.

Cloud and SAM

Not long ago I was questioned by other SAM peers on my approach towards Cloud and SAM, the interaction of the old licensing models affected by the new subscription models seemed for some the end of the need of the licensing advisors, however I always thought it was only an adaptation of the SAM knowledge towards new exciting models to compliantly license software.

Microsoft is going all or nothing to the Microsoft Cloud offerings, I am glad that my guess has been right for so long with respect of being aware on how to measure, what to investigate, and how to determine the right Cloud licensing solution, because now SAM has to fulfill the qualification to move the right IT budgets towards Cloud in order to fulfill the great demand and transformation that Cloud is making in organizations everywhere. SAM has now a special role in regards to Cloud, it has to monitor the usage, contemplate the rules and repurpose licenses for an optimal transition.

SAM and Services

Some SAM professionals identify their task as auditors as the more relevant with respect to the services thy offer. However I disagree, in fact SAM has to be hand in hand with technical, and business assessments to actually not only portray a licensing position but to guide any organization to transformation. The new era of SAM services has to require a true alignment between business goals, technical requirements and licensing.

 

SAM 2.0

SAM is now critical in order to govern software and identify the possibilities of Cloud computing, outsourcing databases, access to BI integrated products, assessing security tools and allowing a new perspective of IT expenditure that walk with business objectives. The New Order of SAM services will create once again a differentiation between those that will be stuck in the old reseller ways, just contemplating the exercise of an audit without any other variable added, and those that understand the new realities and needs of IT on today’s market.

 

IT is truly a great moment for SAM services that can play a significant role on the era of Cloud.

The Cloud and the New order of Licensing and Software Asset Management #WPC14

July is an important time for Software Asset Management (SAM) as the Microsoft World Partner Conference (WPC) kicks off with announcements and news. Microsoft licensing is definitely a great influencer to all vendors on compliance rules.

There is expected content on SAM processes according to Microsoft to discuss on this 2014 edition of the conference and one or two expected announcements on Azure and other Microsoft Cloud.

We are arriving to a time of Cloud offerings consolidation. After observing constant changes on office 365 and additions to services offer through Azure it is time to finally elaborate transition plans for licenses to be moved to the Cloud, reconcile with SPLA (Hosted-Service Provider Licensing Agreement) and traditional Volume Licensing investments that have the reign for the last two decades.

As consuming IT is the actual trend and desire, it is expected for the licensing models to quickly offer transitions for compliance towards all Microsoft Cloud products.

The expectation is to finally observe consolidation on subscription models and more governance of SAM dedicated to Cloud offerings.

As the partner ecosystem also evolves to develop Cloud solutions of their own, licensing models like SPLA are getting more and more licensing in production environments. At the same time is not any more about going Cloud but about securing, developing and managing the Cloud. These has made SAM more relevant than ever as Application Management has to respond to the different scenarios that companies use today, a mix of applications in the Cloud with Private/Hybrid and Public Clouds.

The Licensing Guru will update after WPC on findings and relevant information to the readers.

Thank you for following

“The Guru” joins AMTRA Solutions

AMTRA SOLUTIONS appoints Josef Hans Lara as Director of SAM & CLOUDAMTRALogoFinal_FullColor (1)

“The Licensing & Cloud Guru” new addition to the AMTRA team.

Calgary, AB, March 7, 2014– Amtra Solutions appoints Josef Hans Lara as Director of SAM & Cloud. Josef, also known for his online presence as the “Licensing & Cloud Guru” through his publications, speaking engagements and social media presence will direct the Amtra SAM efforts bringing an innovative way to offer AMTRA clients the best of Software Asset Management and Cloud transformation.

Josef depth of experience started in Europe leading the marketing and sales efforts on hardware and software licensing channel and solution sales in Europe. Continued building his career in North America becoming a builder of award winning Large Account Resellers, SAM consulting services and an evangelist for Cloud Computing.

Josef vision on SAM goes beyond the standards and provides synergies between application management, IT infrastructure transitions like Cloud computing, and a full understanding of compliance for multiple software vendors. Josef’s work has given him presence and reputation in the IT industry as a leader, helping multiple industry and public sector organizations across Canada, USA and Europe to achieve compliance and embrace models to adopt new technologies, truly approaching Business Intelligence to IT SAM compliance models.

Currently is a member of the Ingram Micro Services Advisory Council North America, IAMCP Canada National Executive, SRC Technology Group BC, and serves as a volunteer economic development commissioner in Maple Ridge, BC.

About AMTRA

AMTRA Solutions is a North American leader on Application Management and IT Innovation. Our consultants are highly seasoned application packagers, developers and deployment & operations experts – each with several years of experience. They have all worked within strict and demanding environments such as Petrochemicals, Energy, Banking, Finance and the Pharmaceutical industries. We understands the importance of adherence to standards and industry regulations

AMTRA is the North American distributor of all ATEA software and services. Products include Application Manager, JumpStart, AppMarket and Service Market. ATEA is known for their high-end, high capacity client management and application packaging factory which is the largest of its kind in Europe.

If you would like more information about this topic, please contact 1-855-326-0533.

Calling for a change on OEM OS licensing… because I like other devices.

Windows 8 (8.1) is a single experience for all devices. It works for some people, not really for me, I like different experiences in life. Despite my personal taste on OS use, the premise behind Microsoft’s OS campaign is that one single OS can deliver the same experience on a phone, pc or tablet.

Microsoft has done a very good job at owning the OS market for many years on the pc side. Today’s evolution of devices claims a more open market. We have “phablets”, tablets and phones doing more tasks we used to do on a pc than ever before. We chose devices qualifying them for more than we used to… the graphics, size, entertainment purposes beyond work, cameras, level of connectivity etc…

As we evolve on our use of multiple devices I imagine that having a “single experience” across all devices must be a very good premise to capture market as Microsoft marketing strategy, however going back to basics, like many years ago, we should get the device we like because of the functionality we seek.

In some cases Android devices have the perfect attributes for certain jobs, still for work purposes I would prefer to combine a Windows OS on the same device as my Android OS. Taking virtualization to the device even the mobile device and tablet will help us to use them in different scenarios in life.

As the revenue war is driven more towards Office 365 these days. Productivity tools should be available on any OS. And I know that what I am asking here is hard.., but it will be so much interesting, flexible, and user-friendly if we could obtain the OS separate from the device, or add to it a partition.

I heard rumors that this is coming to the mobile world. I wonder how OEM OS licensing rights will change to enable a new reality… Diversity.

 

The Social Media tools every CIO should have

Do you have an “outlook” of your social media or can you quickly run effective Social Media campaigns.

Social Media is gaining momentum and more businesses are using it to market themselves to a broader audience. In a small business it may mean the difference between being found on a search engine or not. For large corporations is as well brand recognition. Truly Social Media has become more than just awareness, it has become another way we communicate, research and rely on information to make decisions.

We are changing habits, we are more public with our ideas and we rely more on popular reviews to make decisions. As Social Media evolves into being an essential part of our working lives I have observed two solutions that are part of the what in my opinion every business owner, or in the case of Enterprise, every CIO should have in their toolkit.

HootSuite

Probably HootSuite does not need introduction. In simple words I refer to HootSuite as the “Outlook” you need for all your social media activities. Not only to effectively send messages across your media, as well to control your brand interaction, employee use of social media and effectively transform a twit into a business opportunity. In a way I think of HootSuite like Microsoft presented Outlook into the market… finally a place to see all your communications (social in this case) and effectively control and send your own. New development of KPIs information brings a great depth of understanding where is your brand in the online world.

3TierLogic

What amazes me from 3tierlogoic is the ability to give any business the great opportunity to use Social Media for localized marketing campaigns, with the ability to know about customers, and what is “really” popular…If you can transform your best customers into your best advocates, you have an incredible opportunity to grow your business. 3tierlogic is bringing world-class marketing, and brand programs into every business with their platform. As the company evolves the offerings the value of its data is truly a great example of what Business Intelligence is all about.

As I said… time to rethink IT services, adding the relevant tools for today’s technology needs.

What is Cloud Computing?

Office 365 as a compliance solution

It is no mystery that Small medium businesses are jumping faster into the Cloud licensing options. Enterprise level organizations have a different pace. Licensing however can be offered not as a computing solution but as a compliance solution, and as Office 365 offers on premise use of the licenses one can imagine that Microsoft would easily allow the full transition of Enterprise Agreements (EA) into the EA based on Office 365 licensing…

Not really, I can see very protective approach to deals on EAs, while customers are looking to change the licensing models to subscriptions even on the EA renewal or new EA.., Microsoft stills wants the traditional Volume Licensing with a discounted Office 365 on top of it as option number one.

This lack of flexibility can hurt Microsoft if customers start dropping EAs to use Office 365 and a handful of other licenses on other programs.

My comment is based regarding the following:

  • Why VL + % discount O365?
  • why not VL or Office 365? to choose from.

The transition within the EA term is possible, but why not directly on renewal or why not offer a truly dedicated EA to subscription licensing?

And why not offering a different platform?, for example:

an EA with Office 365, Intune and Azure:

  • with on premise rights
  • without bridge CALs
  • allowing virtualization
  • offering a platform like discount if having the three Cloud components.

It will definitely attract Enterprise level organizations to see their existing options just expanded.

Just a thought.

Office 365 on EA, the transition…

Office 365 is offered to Microsoft customers with an Enterprise Agreement (EA) as a subscription add-on, now offering the ability to use a “bridge CAL” to transition the use of Microsoft Cloud.

The complexities of changes on the licensing Customer Price Sheet, amendments and exceptions is going to be a very significant subject for existing EAs. Customers need to carefully understand the service delivery of Cloud, security liability and data recovery protection, to build the terms and conditions appropriately.

One example could be the initiative to license Office Pro Plus for Office 365 on an EA. Today there is no information to validate the use of VLKs (Volume Licensing Keys) for product activation on Citrix or Remote Desktop Services environments. The rights of use are there but not how to deliver it.

Another careful consideration to add to terms and conditions is the Kiosk License, to also include shared mailbox features, to allow continuing practices by users while re-educating them to use SharePoint if necessary.

For the Enterprise it is necessary a careful consideration of terms, definition and delivery practices. It may be a good moment to adventure yourself into discussions with Microsoft to accommodate your EA needs to your use of the Cloud and build with Microsoft the necessary processes to effectively go Cloud.

Ultimately I am hoping Microsoft licensing will understand and accommodate real technical delivery soon in the Office 365 service delivery details to mitigate concerns.

 

EA transition to Office 365… time to discuss

There are two ways to move your Enterprise Agreement (EA) to the Office 365 subscription

Obviously is an important topic these days as it is difficult to understand how you will be able to continue your EA investment and control costs during your way to the Cloud.

Every Office 365 plan as an equivalent on the CAL side to your EA, if your EA includes CALs. If you transition to an equivalent during the term then there is no increase of cost. However if you transition to an Office 365 option that includes more than your current EA you will incur into additional costs however highly discounted.

So basically there are two options for you

  • Move to Office 365 on equivalent subscription and continue annual payments until renewal
  • Increase licensing at a discounted price

True licensing experts could help you on the transition (ask me how @mslicensing or email me)

it is important to evaluate what can go Office 365 and which licenses will have to remain on the EA, specially if you create a hybrid model on your infrastructure.

All is possible…