The New Order of Software Asset Management (SAM) in the Cloud era.

The New Order

Microsoft is definitely the great influencer of Software licensing; when Microsoft develops and promotes new rules may other vendors follow. During this last World Partner Conference, that just happened in Washington DC, I observed the influence of Cloud now directly affecting the Software Asset management (SAM) approach.

Cloud and SAM

Not long ago I was questioned by other SAM peers on my approach towards Cloud and SAM, the interaction of the old licensing models affected by the new subscription models seemed for some the end of the need of the licensing advisors, however I always thought it was only an adaptation of the SAM knowledge towards new exciting models to compliantly license software.

Microsoft is going all or nothing to the Microsoft Cloud offerings, I am glad that my guess has been right for so long with respect of being aware on how to measure, what to investigate, and how to determine the right Cloud licensing solution, because now SAM has to fulfill the qualification to move the right IT budgets towards Cloud in order to fulfill the great demand and transformation that Cloud is making in organizations everywhere. SAM has now a special role in regards to Cloud, it has to monitor the usage, contemplate the rules and repurpose licenses for an optimal transition.

SAM and Services

Some SAM professionals identify their task as auditors as the more relevant with respect to the services thy offer. However I disagree, in fact SAM has to be hand in hand with technical, and business assessments to actually not only portray a licensing position but to guide any organization to transformation. The new era of SAM services has to require a true alignment between business goals, technical requirements and licensing.

 

SAM 2.0

SAM is now critical in order to govern software and identify the possibilities of Cloud computing, outsourcing databases, access to BI integrated products, assessing security tools and allowing a new perspective of IT expenditure that walk with business objectives. The New Order of SAM services will create once again a differentiation between those that will be stuck in the old reseller ways, just contemplating the exercise of an audit without any other variable added, and those that understand the new realities and needs of IT on today’s market.

 

IT is truly a great moment for SAM services that can play a significant role on the era of Cloud.

Advertisements

The Cloud and the New order of Licensing and Software Asset Management #WPC14

July is an important time for Software Asset Management (SAM) as the Microsoft World Partner Conference (WPC) kicks off with announcements and news. Microsoft licensing is definitely a great influencer to all vendors on compliance rules.

There is expected content on SAM processes according to Microsoft to discuss on this 2014 edition of the conference and one or two expected announcements on Azure and other Microsoft Cloud.

We are arriving to a time of Cloud offerings consolidation. After observing constant changes on office 365 and additions to services offer through Azure it is time to finally elaborate transition plans for licenses to be moved to the Cloud, reconcile with SPLA (Hosted-Service Provider Licensing Agreement) and traditional Volume Licensing investments that have the reign for the last two decades.

As consuming IT is the actual trend and desire, it is expected for the licensing models to quickly offer transitions for compliance towards all Microsoft Cloud products.

The expectation is to finally observe consolidation on subscription models and more governance of SAM dedicated to Cloud offerings.

As the partner ecosystem also evolves to develop Cloud solutions of their own, licensing models like SPLA are getting more and more licensing in production environments. At the same time is not any more about going Cloud but about securing, developing and managing the Cloud. These has made SAM more relevant than ever as Application Management has to respond to the different scenarios that companies use today, a mix of applications in the Cloud with Private/Hybrid and Public Clouds.

The Licensing Guru will update after WPC on findings and relevant information to the readers.

Thank you for following

Facing a Software Audit Webinar Invitation

Join the Webinar on June 12th

Register Here! (click the logo)AMTRALogoFinal_FullColor (1)

 

 

 

You will be Audited

Sounds like a title for a doomsday licensing movie… however besides the dramatic title it is very certain that if you are an organization using software, specially from the usual suspects: Microsoft. Adobe, Oracle, IBM… you will be audited!!!

Is written on the terms and conditions you may have not read when deploying the software, or on the contract the reseller provided you to sign. And as a practice to ensure compliance the software vendors periodically will request from you licensing information to make sure everything is alright.

Now… to fall in non-compliance situations is very easy:

  • Many software vendors don’t restrict the use of software to avoid misuse.
  • Many organizations don’t track licensing use and compliance with Software Asset Management Tools
  • Licensing rights, terms and conditions are subject to change, and they change often!.

For this reason through AMTRA Solutions and its partners, plus this blog I will start a campaign of awareness and practical examples plus Q&A to help you be prepared and ready with the information gathered from my experience. I consider that a “fair trial” has to be performed when all parties had fully knowledge of consequences and clear understanding of complexities. Stay tuned for more content and invitations to listen and see coming up.

Cheers

The Licensing Guru: Josef Hans Lara

A note on a great IT Leader: Tiffani Bova @tiffani_bova

Tiffani Bova has always inspired me for change, I find that her direction and to the point keynotes, not sugar-coated and driven to innovation have always produce great change in the IT industry. And to actually understand her influence is as easy as to listen, listen carefully because her ability to portray the trends and take advantages, make changes and defy the “Status Quo” is making a difference. I would say that in the last few years I have observed how accurate she has been to define our roles and opportunities on Cloud, channel, etc.

Every time I listen to her keynotes I am inspired and find vision to drive forward. Like today in the Cloud Summit 2014, she has shown us what 2020 looks like, and I am up for the challenge to take my clients to the technology that will make them thrive today and in the future to create better and more efficient companies.

Truly recommend to follow her @tiffani_bova.

 

Get ready for a Licensing Audit and get the vendor to fund it

Certified companies for SAM services like AMTRA are able to prepare companies and help them to pro-actively report their licensing status to vendors.

In the case of Microsoft, the SAM team partners with clients to get compliance ready in a friendly engagement that distance itself from the traditional audit approach that takes so many IT leaders by surprise.

Some vendors divide the exercise of hunting for compliance issues in two categories:

  • Soft Audit: just requesting general information on existing installations
  • Audit: full analysis and reconciliation of the client using the empowerment of the agreed terms and conditions (that normally no one takes in consideration until the vendor shows up)

However Microsoft has changed the pace of these engagements by allowing clients to proactively report, and experience shows that the “friendly” gathering and reconciliation of the data helps organizations to fix issues and arrive to better agreements when they willingly and proactively approach the vendor, it is called “Baseline”.

For this reason the Baseline SAM services for Microsoft could also be done using a pool of funds to help clients to fulfill these task, plus they also help clients to Assess and deploy SAM Services. Only a few companies are able to provide these services, and as mentioned AMTRA Solutions is one of them, servicing clients globally.

What is left after the exercise is a full understanding of the licensing compliance status. Now these by itself is useful for the vendor however the organizations can have these done as a starting point for a more Dynamic SAM process and assessments to truly avoid any noncompliance issue in the future.

It is key to understand and strategize SAM Baseline services as a way to get the Vendor involved and a SAM partner to help reducing typical compliance and costs risks.

For more information on SAM Baseline let’s discuss: @mslicensing @amtrasolutions

Save time, reduce costs and get compliant with Application Management

We live in an Application driven IT world.  Whether its our Cloud-based phone apps, our computer apps, or the applications in our servers and hosted datacentres, everything is moving towards applications that will improve our productivity.  Technical complexity is increasing rapidly and we are consuming more applications than ever before.

I have come to understand the value of application packaging.  Initially, I thought it was simply creating an automated process of imaging applications to be delivered. However, I have to come to realize that its a lot more than that.  Application packaging:

  •        Allows one to conform to standards despite their edition and version.
  •        Provides the ability to test applications before moving to production.
  •        Delivers the same application, yet tailored to specific needs or departments.
  •        Provides process and characteristic documentation without having to spend hours writing and collecting screen shots.
  •        Enables a licensing person, through the process, to control and manage assets (Software Asset Management (SAM)).

For this reason it is now part of what I envision to provide my clients.  That vision is to deliver a robust strategy that not only takes care of SAM inventory and reconciliation, but also goes to the root and applies application packaging best practices.

Ask me how: @mslicensing, @amtrasolutiuons

“The Guru” joins AMTRA Solutions

AMTRA SOLUTIONS appoints Josef Hans Lara as Director of SAM & CLOUDAMTRALogoFinal_FullColor (1)

“The Licensing & Cloud Guru” new addition to the AMTRA team.

Calgary, AB, March 7, 2014– Amtra Solutions appoints Josef Hans Lara as Director of SAM & Cloud. Josef, also known for his online presence as the “Licensing & Cloud Guru” through his publications, speaking engagements and social media presence will direct the Amtra SAM efforts bringing an innovative way to offer AMTRA clients the best of Software Asset Management and Cloud transformation.

Josef depth of experience started in Europe leading the marketing and sales efforts on hardware and software licensing channel and solution sales in Europe. Continued building his career in North America becoming a builder of award winning Large Account Resellers, SAM consulting services and an evangelist for Cloud Computing.

Josef vision on SAM goes beyond the standards and provides synergies between application management, IT infrastructure transitions like Cloud computing, and a full understanding of compliance for multiple software vendors. Josef’s work has given him presence and reputation in the IT industry as a leader, helping multiple industry and public sector organizations across Canada, USA and Europe to achieve compliance and embrace models to adopt new technologies, truly approaching Business Intelligence to IT SAM compliance models.

Currently is a member of the Ingram Micro Services Advisory Council North America, IAMCP Canada National Executive, SRC Technology Group BC, and serves as a volunteer economic development commissioner in Maple Ridge, BC.

About AMTRA

AMTRA Solutions is a North American leader on Application Management and IT Innovation. Our consultants are highly seasoned application packagers, developers and deployment & operations experts – each with several years of experience. They have all worked within strict and demanding environments such as Petrochemicals, Energy, Banking, Finance and the Pharmaceutical industries. We understands the importance of adherence to standards and industry regulations

AMTRA is the North American distributor of all ATEA software and services. Products include Application Manager, JumpStart, AppMarket and Service Market. ATEA is known for their high-end, high capacity client management and application packaging factory which is the largest of its kind in Europe.

If you would like more information about this topic, please contact 1-855-326-0533.

The difficult balance of Office 365 for MSPs

Office 365 is gaining momentum and obviously is a good thing specially for SMB.

MSP providers all over the globe inquire on best ways to re-sell O365. There is no clear answer…

  • Mark ups are possible through distributions channels, optimal when you already have relations, however requires a year upfront payment while you may bill your clients monthly…
  • Syndicated partners offer monthly flexibility payments, more support services, maybe at the same price however you are then not recognized for the licensing sales and MSPs lose relevance in front of Microsoft.

In this Cloud era that has been built by the effort of so many MSPs, VARs, LSPs (LAR) is difficult to see the struggle to understand the right business process for the licensing selling exercise… and they all have different priorities.

I think the evolving landscape of Microsoft partners is going through a period of “Natural Selection”.

Business is not as usual…

Calling for a change on OEM OS licensing… because I like other devices.

Windows 8 (8.1) is a single experience for all devices. It works for some people, not really for me, I like different experiences in life. Despite my personal taste on OS use, the premise behind Microsoft’s OS campaign is that one single OS can deliver the same experience on a phone, pc or tablet.

Microsoft has done a very good job at owning the OS market for many years on the pc side. Today’s evolution of devices claims a more open market. We have “phablets”, tablets and phones doing more tasks we used to do on a pc than ever before. We chose devices qualifying them for more than we used to… the graphics, size, entertainment purposes beyond work, cameras, level of connectivity etc…

As we evolve on our use of multiple devices I imagine that having a “single experience” across all devices must be a very good premise to capture market as Microsoft marketing strategy, however going back to basics, like many years ago, we should get the device we like because of the functionality we seek.

In some cases Android devices have the perfect attributes for certain jobs, still for work purposes I would prefer to combine a Windows OS on the same device as my Android OS. Taking virtualization to the device even the mobile device and tablet will help us to use them in different scenarios in life.

As the revenue war is driven more towards Office 365 these days. Productivity tools should be available on any OS. And I know that what I am asking here is hard.., but it will be so much interesting, flexible, and user-friendly if we could obtain the OS separate from the device, or add to it a partition.

I heard rumors that this is coming to the mobile world. I wonder how OEM OS licensing rights will change to enable a new reality… Diversity.