“The Guru” joins AMTRA Solutions

AMTRA SOLUTIONS appoints Josef Hans Lara as Director of SAM & CLOUDAMTRALogoFinal_FullColor (1)

“The Licensing & Cloud Guru” new addition to the AMTRA team.

Calgary, AB, March 7, 2014– Amtra Solutions appoints Josef Hans Lara as Director of SAM & Cloud. Josef, also known for his online presence as the “Licensing & Cloud Guru” through his publications, speaking engagements and social media presence will direct the Amtra SAM efforts bringing an innovative way to offer AMTRA clients the best of Software Asset Management and Cloud transformation.

Josef depth of experience started in Europe leading the marketing and sales efforts on hardware and software licensing channel and solution sales in Europe. Continued building his career in North America becoming a builder of award winning Large Account Resellers, SAM consulting services and an evangelist for Cloud Computing.

Josef vision on SAM goes beyond the standards and provides synergies between application management, IT infrastructure transitions like Cloud computing, and a full understanding of compliance for multiple software vendors. Josef’s work has given him presence and reputation in the IT industry as a leader, helping multiple industry and public sector organizations across Canada, USA and Europe to achieve compliance and embrace models to adopt new technologies, truly approaching Business Intelligence to IT SAM compliance models.

Currently is a member of the Ingram Micro Services Advisory Council North America, IAMCP Canada National Executive, SRC Technology Group BC, and serves as a volunteer economic development commissioner in Maple Ridge, BC.


AMTRA Solutions is a North American leader on Application Management and IT Innovation. Our consultants are highly seasoned application packagers, developers and deployment & operations experts – each with several years of experience. They have all worked within strict and demanding environments such as Petrochemicals, Energy, Banking, Finance and the Pharmaceutical industries. We understands the importance of adherence to standards and industry regulations

AMTRA is the North American distributor of all ATEA software and services. Products include Application Manager, JumpStart, AppMarket and Service Market. ATEA is known for their high-end, high capacity client management and application packaging factory which is the largest of its kind in Europe.

If you would like more information about this topic, please contact 1-855-326-0533.

Office 365 as a compliance solution

It is no mystery that Small medium businesses are jumping faster into the Cloud licensing options. Enterprise level organizations have a different pace. Licensing however can be offered not as a computing solution but as a compliance solution, and as Office 365 offers on premise use of the licenses one can imagine that Microsoft would easily allow the full transition of Enterprise Agreements (EA) into the EA based on Office 365 licensing…

Not really, I can see very protective approach to deals on EAs, while customers are looking to change the licensing models to subscriptions even on the EA renewal or new EA.., Microsoft stills wants the traditional Volume Licensing with a discounted Office 365 on top of it as option number one.

This lack of flexibility can hurt Microsoft if customers start dropping EAs to use Office 365 and a handful of other licenses on other programs.

My comment is based regarding the following:

  • Why VL + % discount O365?
  • why not VL or Office 365? to choose from.

The transition within the EA term is possible, but why not directly on renewal or why not offer a truly dedicated EA to subscription licensing?

And why not offering a different platform?, for example:

an EA with Office 365, Intune and Azure:

  • with on premise rights
  • without bridge CALs
  • allowing virtualization
  • offering a platform like discount if having the three Cloud components.

It will definitely attract Enterprise level organizations to see their existing options just expanded.

Just a thought.

Office 365 on EA, the transition…

Office 365 is offered to Microsoft customers with an Enterprise Agreement (EA) as a subscription add-on, now offering the ability to use a “bridge CAL” to transition the use of Microsoft Cloud.

The complexities of changes on the licensing Customer Price Sheet, amendments and exceptions is going to be a very significant subject for existing EAs. Customers need to carefully understand the service delivery of Cloud, security liability and data recovery protection, to build the terms and conditions appropriately.

One example could be the initiative to license Office Pro Plus for Office 365 on an EA. Today there is no information to validate the use of VLKs (Volume Licensing Keys) for product activation on Citrix or Remote Desktop Services environments. The rights of use are there but not how to deliver it.

Another careful consideration to add to terms and conditions is the Kiosk License, to also include shared mailbox features, to allow continuing practices by users while re-educating them to use SharePoint if necessary.

For the Enterprise it is necessary a careful consideration of terms, definition and delivery practices. It may be a good moment to adventure yourself into discussions with Microsoft to accommodate your EA needs to your use of the Cloud and build with Microsoft the necessary processes to effectively go Cloud.

Ultimately I am hoping Microsoft licensing will understand and accommodate real technical delivery soon in the Office 365 service delivery details to mitigate concerns.


Office 365, upgrading Office and Downgrade rights

These days I have to answer often to the question regarding downgrade rights from Office 365. It is different from Volume Licensing. When you subscribe to the E3 or E4 programs for example you are making a decision to upgrade to the latest Office edition of the moment.

There is a small window now to still subscribe to Office 365 and get office 2010 until 8-APR-2014.

After that it will be Office 13 the only available download for Office.

How to be strategic on this?

Time for standardization and upgrade office is a good timing to move to an Office 365 subscription. It is easier to move from one or two editions behind than from a seven or eight year difference. So as dramatic the change can be now, and training is recommended, later upgrades can be done often, at no additional cost and less dramatic.

Once you are using Office from Office 365 you cannot downgrade the edition. Even is you have to change a device and were used to Office 2010 in the moment that Office 13 is the only edition available is the only one you will be able to deploy

It brings some inconvenience and is the way for Microsoft to force latest edition behavior.

There are scenarios on RDS and others that will need a tweak on PUR

for any question click HERE

EA transition to Office 365… time to discuss

There are two ways to move your Enterprise Agreement (EA) to the Office 365 subscription

Obviously is an important topic these days as it is difficult to understand how you will be able to continue your EA investment and control costs during your way to the Cloud.

Every Office 365 plan as an equivalent on the CAL side to your EA, if your EA includes CALs. If you transition to an equivalent during the term then there is no increase of cost. However if you transition to an Office 365 option that includes more than your current EA you will incur into additional costs however highly discounted.

So basically there are two options for you

  • Move to Office 365 on equivalent subscription and continue annual payments until renewal
  • Increase licensing at a discounted price

True licensing experts could help you on the transition (ask me how @mslicensing or email me)

it is important to evaluate what can go Office 365 and which licenses will have to remain on the EA, specially if you create a hybrid model on your infrastructure.

All is possible…