“The Guru” joins AMTRA Solutions

AMTRA SOLUTIONS appoints Josef Hans Lara as Director of SAM & CLOUDAMTRALogoFinal_FullColor (1)

“The Licensing & Cloud Guru” new addition to the AMTRA team.

Calgary, AB, March 7, 2014– Amtra Solutions appoints Josef Hans Lara as Director of SAM & Cloud. Josef, also known for his online presence as the “Licensing & Cloud Guru” through his publications, speaking engagements and social media presence will direct the Amtra SAM efforts bringing an innovative way to offer AMTRA clients the best of Software Asset Management and Cloud transformation.

Josef depth of experience started in Europe leading the marketing and sales efforts on hardware and software licensing channel and solution sales in Europe. Continued building his career in North America becoming a builder of award winning Large Account Resellers, SAM consulting services and an evangelist for Cloud Computing.

Josef vision on SAM goes beyond the standards and provides synergies between application management, IT infrastructure transitions like Cloud computing, and a full understanding of compliance for multiple software vendors. Josef’s work has given him presence and reputation in the IT industry as a leader, helping multiple industry and public sector organizations across Canada, USA and Europe to achieve compliance and embrace models to adopt new technologies, truly approaching Business Intelligence to IT SAM compliance models.

Currently is a member of the Ingram Micro Services Advisory Council North America, IAMCP Canada National Executive, SRC Technology Group BC, and serves as a volunteer economic development commissioner in Maple Ridge, BC.


AMTRA Solutions is a North American leader on Application Management and IT Innovation. Our consultants are highly seasoned application packagers, developers and deployment & operations experts – each with several years of experience. They have all worked within strict and demanding environments such as Petrochemicals, Energy, Banking, Finance and the Pharmaceutical industries. We understands the importance of adherence to standards and industry regulations

AMTRA is the North American distributor of all ATEA software and services. Products include Application Manager, JumpStart, AppMarket and Service Market. ATEA is known for their high-end, high capacity client management and application packaging factory which is the largest of its kind in Europe.

If you would like more information about this topic, please contact 1-855-326-0533.


SQL and Microsoft audits – the money maker

Recently my level of engagements with SQL licensing has increased due to the Software Asset Management team at Microsoft strong campaign delivered earlier this year performing audits to Microsoft customers.

SQL on test environments, for third-party applications support, embedded into cloud offering and the change from per processor to core licensing have created great complexities that without careful review can become a real issue on non compliance .

When you evaluate your SQL footprint make sure of the following:

  • You know which instances are on test environments and that you have enough Visual Studio licenses with appropriate SQL capabilities for your development team.
  • Understand which software vendors have a subscription SQL database that will be their responsibility to license
  • Understand the number of users that access each instance .
  • Be aware of inactive SQL databases still showing on your inventory reports but not accessed by anybody.

If you carefully review your SQL footprint you may take advantage of a “cleaning exercise” to make sure any audit will not force you to purchase unnecessary licenses.

good luck!

Let me know if you require assistance.


SQL 2008 R2 Licensing Changes

Microsoft is changing the licensing rules for SQL
to follow virtualization rules for other products like Windows Server, is gouing to divide the licensing creating also the following:
SQL server Standard per processor
SQL server Enterprise per processor, 4 Virtual instances allowed
SQL server Data Center per processor, unlimited virtual instances allowed
There will be step up option. L&SA clients will have tha ability ot upgrade.
Comment: Why to upgrade if owned a per processor license with unlimited capabilities to virtualization? This question is going to be hard to answer unless the difference of features is very compelling to move to SQL 2008 R2