“The Guru” joins AMTRA Solutions

AMTRA SOLUTIONS appoints Josef Hans Lara as Director of SAM & CLOUDAMTRALogoFinal_FullColor (1)

“The Licensing & Cloud Guru” new addition to the AMTRA team.

Calgary, AB, March 7, 2014– Amtra Solutions appoints Josef Hans Lara as Director of SAM & Cloud. Josef, also known for his online presence as the “Licensing & Cloud Guru” through his publications, speaking engagements and social media presence will direct the Amtra SAM efforts bringing an innovative way to offer AMTRA clients the best of Software Asset Management and Cloud transformation.

Josef depth of experience started in Europe leading the marketing and sales efforts on hardware and software licensing channel and solution sales in Europe. Continued building his career in North America becoming a builder of award winning Large Account Resellers, SAM consulting services and an evangelist for Cloud Computing.

Josef vision on SAM goes beyond the standards and provides synergies between application management, IT infrastructure transitions like Cloud computing, and a full understanding of compliance for multiple software vendors. Josef’s work has given him presence and reputation in the IT industry as a leader, helping multiple industry and public sector organizations across Canada, USA and Europe to achieve compliance and embrace models to adopt new technologies, truly approaching Business Intelligence to IT SAM compliance models.

Currently is a member of the Ingram Micro Services Advisory Council North America, IAMCP Canada National Executive, SRC Technology Group BC, and serves as a volunteer economic development commissioner in Maple Ridge, BC.

About AMTRA

AMTRA Solutions is a North American leader on Application Management and IT Innovation. Our consultants are highly seasoned application packagers, developers and deployment & operations experts – each with several years of experience. They have all worked within strict and demanding environments such as Petrochemicals, Energy, Banking, Finance and the Pharmaceutical industries. We understands the importance of adherence to standards and industry regulations

AMTRA is the North American distributor of all ATEA software and services. Products include Application Manager, JumpStart, AppMarket and Service Market. ATEA is known for their high-end, high capacity client management and application packaging factory which is the largest of its kind in Europe.

If you would like more information about this topic, please contact 1-855-326-0533.

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The Social Media tools every CIO should have

Do you have an “outlook” of your social media or can you quickly run effective Social Media campaigns.

Social Media is gaining momentum and more businesses are using it to market themselves to a broader audience. In a small business it may mean the difference between being found on a search engine or not. For large corporations is as well brand recognition. Truly Social Media has become more than just awareness, it has become another way we communicate, research and rely on information to make decisions.

We are changing habits, we are more public with our ideas and we rely more on popular reviews to make decisions. As Social Media evolves into being an essential part of our working lives I have observed two solutions that are part of the what in my opinion every business owner, or in the case of Enterprise, every CIO should have in their toolkit.

HootSuite

Probably HootSuite does not need introduction. In simple words I refer to HootSuite as the “Outlook” you need for all your social media activities. Not only to effectively send messages across your media, as well to control your brand interaction, employee use of social media and effectively transform a twit into a business opportunity. In a way I think of HootSuite like Microsoft presented Outlook into the market… finally a place to see all your communications (social in this case) and effectively control and send your own. New development of KPIs information brings a great depth of understanding where is your brand in the online world.

3TierLogic

What amazes me from 3tierlogoic is the ability to give any business the great opportunity to use Social Media for localized marketing campaigns, with the ability to know about customers, and what is “really” popular…If you can transform your best customers into your best advocates, you have an incredible opportunity to grow your business. 3tierlogic is bringing world-class marketing, and brand programs into every business with their platform. As the company evolves the offerings the value of its data is truly a great example of what Business Intelligence is all about.

As I said… time to rethink IT services, adding the relevant tools for today’s technology needs.

Changing Democracy through the power of Software and Social Media

democracy's chorus

The change on democracy through the power of software and Social Media is real, and I personally think we are just starting to see how we as citizens will demand to be connected and participate on legislation directly and on real-time instead of just giving a vote every 4 years.

Let us imagine for a moment how could this work:

  • A Wiki government, where people can add text to propose legislation that representatives can take to vote in parliament or senate and vote along the people. A Wiki site is a powerful way to collaborate and contribute to the overall result of propose laws and can give voice to each citizen about subjects that matter, enhancing the reach of the work of our elected officials to read and listen the voice of the people.
  • Continue voting – online voting, having a balanced representation of collective vote and percentage of representation per parliament seat is a balance that can be adopted, and controlled through technology. A member of parliament could have more relevance to her/his constituents by allowing them to share their voice, the more participation there is on a bill, the more relevant the people become, for lesser participated votes the parliament seat becomes more relevant. This could allow significant matters to be taken more personally by each citizen and having more meaningful power in the democratic process, in other words, if a great percentage of the people vote directly on a bill the people become the decision power… technology can allow this.

Obviously enforcing transparency is key.

… is it a dream? is already happening in Brasil and Iceland.

http://culturadigital.br/marcocivil/debate/

http://betrireykjavik.is/

Social Media will play a significant role, to start debate, to share ideas, to connect with similar individuals for common goals. Public opinion will be driven by the public and not by lobby and media giants. Politicians can use Social Media to resource opinion and propose views. We can as well influence politicians we select to represent us according to democratic ways.

New generations are going to demand the connectivity we are creating these days with the Cloud and Social Media along with powerful software to be also applied to politics, that will affect us and govern our societies.

It is an exciting moment to create the necessary changes that will allow us as citizens to be more involved. This new era of participation seems to be born on the Spanish 15M or Occupy Wall Street. Social Media was key for these movements and what transpired is an example of things to come.

The revolution that each generation demands is going to take shape in the technology we use, like in the past the despotism conflicted with the “light” that the printed word provided  or the social class conflicts from the industrial revolution.

The concepts of: “direct democracy”, “wiki government”, “online vote” are extending and will be a topic of discussion everywhere more preeminently now.

I think these are interesting times…

Collaborative platforms, the workplace of the future, Social Media at work

Image representing Facebook as depicted in Cru...

 

Collaborative platforms, the workplace of the future, Social Media at work

 

The more I use Social Media the more I get use to connect and interact with it.

 

It is shaping the way we use computers today, first thing many people open in their screen is the social media network, that will include the relevant email they use. Get a peek of what is happening on LinkedIn, Facebook, Twitter and it may be by using HootSuite to see it all.

 

The more we get use to this the more we will see the value of working in a similar environment, where work is social and we share and give opinion to our team, above and below the hierarchy.

This social culture change in IT is going to shape boss/employee relations, collaborative work, career success and definitely attract millennials to the work space for those companies that embrace the new way to work. From sales to administration, HR or the warehouse, everybody online and working together, sharing and providing feedback in real time.

 

Yammer, SalesForce, Google Plus and others are shaping the way we understand the work space  and companies developing solutions towards this are going to be the desirable developers the big names are going to be looking after.

 

It is time to rethink the company environment, the collaboration, the communications, from the systems that interact with ERP solutions to the Social Media lead generation marketing activities.

 

The power of this new way to work is the intuitive ability to enable progress through team work, feedback and compromise with the group.

 

Staying in the Jurassic is not an option, but there is a window for the change now, and it will be ideal to look at this solution in the licensing budget exercise to see when and which platform is the best for the organization.

 

I welcome this new way to work, I want it for my millennial brother and for my kids, I want it for me, to change the paradigms of the hierarchical structures to feel involved in the place I work or the organizations I collaborate and serve.

 

It will definitely influence software licensing acquisitions and the success will be for those vendors that enable this platforms easily on their contracts.

 

I will stay tune for more