“The Guru” joins AMTRA Solutions

AMTRA SOLUTIONS appoints Josef Hans Lara as Director of SAM & CLOUDAMTRALogoFinal_FullColor (1)

“The Licensing & Cloud Guru” new addition to the AMTRA team.

Calgary, AB, March 7, 2014– Amtra Solutions appoints Josef Hans Lara as Director of SAM & Cloud. Josef, also known for his online presence as the “Licensing & Cloud Guru” through his publications, speaking engagements and social media presence will direct the Amtra SAM efforts bringing an innovative way to offer AMTRA clients the best of Software Asset Management and Cloud transformation.

Josef depth of experience started in Europe leading the marketing and sales efforts on hardware and software licensing channel and solution sales in Europe. Continued building his career in North America becoming a builder of award winning Large Account Resellers, SAM consulting services and an evangelist for Cloud Computing.

Josef vision on SAM goes beyond the standards and provides synergies between application management, IT infrastructure transitions like Cloud computing, and a full understanding of compliance for multiple software vendors. Josef’s work has given him presence and reputation in the IT industry as a leader, helping multiple industry and public sector organizations across Canada, USA and Europe to achieve compliance and embrace models to adopt new technologies, truly approaching Business Intelligence to IT SAM compliance models.

Currently is a member of the Ingram Micro Services Advisory Council North America, IAMCP Canada National Executive, SRC Technology Group BC, and serves as a volunteer economic development commissioner in Maple Ridge, BC.


AMTRA Solutions is a North American leader on Application Management and IT Innovation. Our consultants are highly seasoned application packagers, developers and deployment & operations experts – each with several years of experience. They have all worked within strict and demanding environments such as Petrochemicals, Energy, Banking, Finance and the Pharmaceutical industries. We understands the importance of adherence to standards and industry regulations

AMTRA is the North American distributor of all ATEA software and services. Products include Application Manager, JumpStart, AppMarket and Service Market. ATEA is known for their high-end, high capacity client management and application packaging factory which is the largest of its kind in Europe.

If you would like more information about this topic, please contact 1-855-326-0533.


Office 13 the modern Office is a Cloud Service

Today announcement of Office 13, is a clear definition of what Cloud is for Microsoft, an essential service to access information anywhere anytime. For Office 13 means that the interaction with Cloud on document management Skydrive interacting with all devices using Office 13 will allow a true Office fully anywhere. The significance of Office conceptualized to Cloud will open the ability for people to work an create content quickly and seemly without saving multiple copies of documents, and having the ability to extend from PCs to mobile devices.

If you work with Office today it is quite certain you will be looking for to use Office 13 with Skydrive. Obviously Microsoft says is the best experience with Windows 8.

Yammer will change SharePoint on the new Office edition. SharePoint will be more interactive and be connected with the rest of the organization using it.

Office 365 will preview Office SharePoint and other application to enhance the experience.

Microsoft is thinking “social” from Lync to SharePoint as mentioned, to Outlook and OneNote. Social networking feeds are aggregated, to keep track of what is happening.

Microsoft has 1 billon users of Office and envisions the expansion of Skype as is now integrated with Office 13

Licensing: as Cloud is the focus, subscription license goes with it, not only in the specific case of Office365 that allows installation of Office Pro Plus but for the Windows 8 and other products.

Subscription licensing is a game changer, contracts with stack of products not used are no longer the desirable licensing model for many organizations but the ability to consume when needed, control it and manage it will transform EAs and other Volume Licensing agreements. Office 365 now offered by VARs plus the traditional licensing will allow Microsoft clients to change existing agreements to embrace the flexibility or sign new subscription deals with their VARs that could include services as well (as DTM Systems offers today)

Overall a great transformation on how we access the apps and the data, the devices coming along nad allowing us to use it better, great times for those who are able to adapt.

Office 13 and Windows 8 will be a game changer as Office 365 and Azure will allow us to embrace a better, more dynamic, less difficult licensing model.

Groove to be part of SharePoint?

IT seems that Microsoft is preparing the transition of Grrove into becoming SharePoint Workspace 2010, included probably with the SharePoint Ent and its CAL. This means that Groove will be out of Office Suites
So… Better to evaluate carefully the value of Office Enterprise against Office Pro Plus, as the Office Ent may not be the correct option if Groove was the main consideration