The difficult balance of Office 365 for MSPs

Office 365 is gaining momentum and obviously is a good thing specially for SMB.

MSP providers all over the globe inquire on best ways to re-sell O365. There is no clear answer…

  • Mark ups are possible through distributions channels, optimal when you already have relations, however requires a year upfront payment while you may bill your clients monthly…
  • Syndicated partners offer monthly flexibility payments, more support services, maybe at the same price however you are then not recognized for the licensing sales and MSPs lose relevance in front of Microsoft.

In this Cloud era that has been built by the effort of so many MSPs, VARs, LSPs (LAR) is difficult to see the struggle to understand the right business process for the licensing selling exercise… and they all have different priorities.

I think the evolving landscape of Microsoft partners is going through a period of “Natural Selection”.

Business is not as usual…

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