Calling for a change on OEM OS licensing… because I like other devices.

Windows 8 (8.1) is a single experience for all devices. It works for some people, not really for me, I like different experiences in life. Despite my personal taste on OS use, the premise behind Microsoft’s OS campaign is that one single OS can deliver the same experience on a phone, pc or tablet.

Microsoft has done a very good job at owning the OS market for many years on the pc side. Today’s evolution of devices claims a more open market. We have “phablets”, tablets and phones doing more tasks we used to do on a pc than ever before. We chose devices qualifying them for more than we used to… the graphics, size, entertainment purposes beyond work, cameras, level of connectivity etc…

As we evolve on our use of multiple devices I imagine that having a “single experience” across all devices must be a very good premise to capture market as Microsoft marketing strategy, however going back to basics, like many years ago, we should get the device we like because of the functionality we seek.

In some cases Android devices have the perfect attributes for certain jobs, still for work purposes I would prefer to combine a Windows OS on the same device as my Android OS. Taking virtualization to the device even the mobile device and tablet will help us to use them in different scenarios in life.

As the revenue war is driven more towards Office 365 these days. Productivity tools should be available on any OS. And I know that what I am asking here is hard.., but it will be so much interesting, flexible, and user-friendly if we could obtain the OS separate from the device, or add to it a partition.

I heard rumors that this is coming to the mobile world. I wonder how OEM OS licensing rights will change to enable a new reality… Diversity.

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s